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Yoshinoya is the most popular company to sell gyudon(beef bowl) in Japan. Yoshinoya Gyudon's feature is cheap,quick,good taste. In particular, it is loved young single man. When I was a college student, I used to go to Yoshinoya. 24 hours opening,cheap,good taste,quick and feeling full, there are good for student.
Some years ago, Japan were deflation. Yoshinoya and McDonald's was competing to decline price. Yoshinoya was famous Leading fastfood company. But BSE(Mad Cow Disease) incidented in USA. ALL changed.
Yoshinoya imported all beef for Gyudon from USA. They couldn't sell Gyudon,but they didn't change ingredient to prevent changing taste. They were bunkrupt before,because of changing ingredient. They choosed waiting resumption of US beef imports.
They were symbol of BSE Problem and argument of resumption. They insisted on resumption. In December 2005, Japan agreed resumption. While some welcome the resumption, others still question the safety. I was very surprised to see U.S. ambassador eating Yoshinoya Gyudon on Television.
Yoshinoya restart selling Gyudon gradually, and They restart today fully.
http://www.yoshinoya.com/
http://www.yoshinoya.com/shop/campaign/index.html (NY Yankees Hideki Matui is performer.)
2008-03-20
Yoshinoya restart selling Gyudon 24 hours
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2 comments:
Hi Weber,
That is certainly a difficult issue. No one wants to allow food that could be unsafe, just as with the recent incident with Chinese dumplings. Do you think you will eat at Yoshinoya again?
For me, it's not a problem, as I'm not much of a meat eater!
Have a good weekend...
Hi Tobo_san.
Yes, This is very difficult problem. Food safety is important, but it is so hard to choose only good food.
I don't concern to eat meat from other countries. But my wife prefer home grown meat for family.
I hope all food is safe for children.
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